Ideas that bubble up from the subconscious mind and reveal themselves in flashes.
The work in this exhibition is an exploration of unstructured thinking. Catching ideas that popup when we least expect it and giving them a visual expression. I believe these ideas don’t come completely out of the blue. They lay dormant in a designer’s brain, waiting to be reawakened, organised, used — echoes and shadows of thoughts and problems encountered during our daily grind. Two years ago I promised myself to document these ideas and pursue them when I had the time.Some failed, some were downright nuts, but others had a little more to give.
Pursuing the path that the subconscious mind takes can sometimes open doors that the more controlled,structured state of mind cannot.
Kåre Martens is a communication designer who has designed brands, film posters and book covers for clients here in Australia and in his native Scandinavia foralmost 20 years. This is his second solo show of his visual process outside of his commercial work.
The work in this exhibition is an exploration of unstructured thinking. Catching ideas that popup when we least expect it and giving them a visual expression. I believe these ideas don’t come completely out of the blue. They lay dormant in a designer’s brain, waiting to be reawakened, organised, used — echoes and shadows of thoughts and problems encountered during our daily grind. Two years ago I promised myself to document these ideas and pursue them when I had the time.Some failed, some were downright nuts, but others had a little more to give.
Pursuing the path that the subconscious mind takes can sometimes open doors that the more controlled,structured state of mind cannot.
Kåre Martens is a communication designer who has designed brands, film posters and book covers for clients here in Australia and in his native Scandinavia foralmost 20 years. This is his second solo show of his visual process outside of his commercial work.
